Marianne Benyamin
Marianne Benyamin
Current Management Consultant and aspiring Product Designer!
Turning the Page: A New and Improved Digital Experience for the Morgan Library & Museum
In today's digital age, a place's online presence is an extension of its brand and must shine to convert online viewers into in-person visitors. The Morgan Library & Museum, which welcomes over 250,000 on-site visitors and 7 million online visitors annually is due for an upgrade.
Platforms Used
Figma, UX Metrics
Project Timeline
16 Weeks
Turning the Page: A New and Improved Digital Experience for the Morgan Library & Museum
In today's digital age, a place's online presence is an extension of its brand and must shine to convert online viewers into in-person visitors. The Morgan Library & Museum, which welcomes over 250,000 on-site visitors and 7 million online visitors annually is due for an upgrade.
Platforms Used
Figma, UX Metrics
Project Timeline
16 Weeks
Turning the Page: A New and Improved Digital Experience for the Morgan Library & Museum
In today's digital age, a place's online presence is an extension of its brand and must shine to convert online viewers into in-person visitors. The Morgan Library & Museum, which welcomes over 250,000 on-site visitors and 7 million online visitors annually is due for an upgrade.
Platforms Used
Figma, UX Metrics
Project Timeline
16 Weeks
Amazon Music x Pratt Design Challenge
Amazon Music challenged our team to design a customer experience strategy that drives awareness, acquisition, and retention among passionate music fans. We designed FanClub, a community-first feature that turns live music moments and social discovery into acquisition, and fan belonging into retention. Our solution was built around two distinct user personas and two high-intent entry points.
Platforms Used
Figma, Condens
Project Timeline
4 Weeks
Amazon Music x Pratt Design Challenge
Amazon Music challenged our team to design a customer experience strategy that drives awareness, acquisition, and retention among passionate music fans. We designed FanClub, a community-first feature that turns live music moments and social discovery into acquisition, and fan belonging into retention. Our solution was built around two distinct user personas and two high-intent entry points.
Platforms Used
Figma, Condens
Project Timeline
4 Weeks
Amazon Music x Pratt Design Challenge
Amazon Music challenged our team to design a customer experience strategy that drives awareness, acquisition, and retention among passionate music fans. We designed FanClub, a community-first feature that turns live music moments and social discovery into acquisition, and fan belonging into retention. Our solution was built around two distinct user personas and two high-intent entry points.
Platforms Used
Figma, Condens
Project Timeline
4 Weeks
Navigating the National Gallery of Art: A Usability Study
How do visitors plan their visit to NGA's campus? A moderated usability study uncovering how sightseers find their way digitally.
Platforms Used
Figma, Private Panels
Project Timeline
6 Weeks
Navigating the National Gallery of Art: A Usability Study
How do visitors plan their visit to NGA's campus? A moderated usability study uncovering how sightseers find their way digitally.
Platforms Used
Figma, Private Panels
Project Timeline
6 Weeks
Navigating the National Gallery of Art: A Usability Study
How do visitors plan their visit to NGA's campus? A moderated usability study uncovering how sightseers find their way digitally.
Platforms Used
Figma, Private Panels
Project Timeline
6 Weeks
My Design Process
Uncover user needs, pain points, and behaviors through initial research (Empathize)
Methods used
Define a problem statement and hone in on key issues and opportunities to address (Define & Ideate)
Methods used
Begin designing or re-designing for problem areas and opportunities (Ideate & Prototype)
Methods used
Test designs and iterate to create a final high fidelity prototype (Test & Implement)
Methods used
Skills
Skills
Research
User Interviews
Usability Testing
Thematic Analysis
Heuristic Evaluation
Tree Testing
Card Sorting
Affinity Diagramming
User Testing
Design
UX Design
UI Design
Wireframing
Prototyping
Interaction Design
Design Systems
Product Design
Facilitation
Workshops
Design Sprint
Leadership
Stakeholder Interviews
Presentations & Storytelling
Requirements Gathering
Experience
Experience
Senior Consultant
Senior Consultant
Senior Consultant
Guidehouse
Guidehouse
Guidehouse
Sep 2021 – Present
Sep 2021 – Present